Fashion

Estee Lauder Introduces Modern Muse Eau de Rouge

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A Sheer New Way to Love Modern Muse Le Rouge

 

Estée Lauder unveils a romantic new facet of modern femininity – Modern Muse Eau de Rouge, a sheer new fragrance inspired by the flirtatiously sexy side of a Modern Muse. The Eau de Rouge woman has a soft, youthful attitude yet she’s still subtly sexy.

“The Eau de Rouge Muse is young at heart,” says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. ”A hopeless romantic ready to seize the moment whenever it pops up, she believes in passion and the pursuit of a kiss. She’s taken a new view of her signature color of red – now making a statement in a transparent, soft red shade influencing a sheer and feminine new wardrobe. She is lighthearted and flirty, yet confident and refined – she is an inspiration others.”

The Fragrance

A Floral Rose scent, Modern Muse Eau de Rouge reimagines the Le Rouge signature with a twist of luminescent clarity taking on the youthful flirtation of a springtime kiss. The ripened rose accord from Le Rouge is the base of departure for this spirited scent, transforming to a transparent dewy rose accord which moves the dramatic, rich fragrance to a vibrant and lighthearted springtime freshness that captures the Eau de Rouge Muse. The innovative “dual-impression” fragrance structure allows women to experience the fragrance through two contrasting accords:

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DEWY ROSE ACCORD: This facet of the fragrance captures the vibrant and feminine side of the Eau de Rouge woman with an amplified juicy fruitiness, fresh floral bursts and a dewy vibrancy. The sumptuous sensuality of Rose Centifolia and delicate Rose Petal NP sparkles with Dewy Green Notes and crisp Bourgeon de Cassis – and is topped off with an edgy, modern Pink Pepper and effervescent Raspberry.

IRIDESCENT WOODS ACCORD: Her sensuous temptation and undeniable presence is expressed through an addictive blend of smooth Jasmine Absolute and Magnolia enhanced with the textural warmth of Vetiver and Clearwood. The depth of polished woods contrasts with the addition of Sheer Vanilla for a touch of sweet seduction and Ambrette Seeds for an intriguing yet refined muskiness.

The Packaging

Elements of desire and whimsical pink shades thread together the updated bottle design for Modern Muse Eau de Rouge. In shape: a strong, tall luxurious glass bottle with soft rounded sides and a playful pink-tinted juice. In Style: an eye-catching translucent pink, spray-through bow cap adorns the bottle. In attitude: a lighthearted, yet sensual romantic visual representation of the Modern Muse. Together, these details create a strong yet flirty visual statement that is an important part of the Modern Muse Eau de Rouge experience.

 

Join us in the conversation with #ModernMuse

 

Suggested Retail Price: $121/ AED 445 for the 3.4oz / 100ml EDT, $95/ AED 350 for the 1.7oz / 50ml

Availability: Modern Muse Eau de Rouge will be available at Estée Lauder counters across the Middle East beginning in June 2016.

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