Makeup

Estee Lauder Introduces Pure Color Envy Liquid Lip Potion

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Fluid Lip Color with Lipstick’s Potent Effect

 

Finally, a lip color that does it all – NEW Pure Color Envy Liquid Lip Potion, the latest in lip innovation from Estée Lauder. A luxuriously lightweight formula that drenches lips with the rich color intensity of a lipstick, the slip of a gloss, and the plush comfort of a lip balm for lips that are undeniably sultry. Infused with nourishing oils – lips feel luxuriously soft, smooth, and supple. NEW Pure Color Envy Liquid Lip Potion – depth, dimension, and definition all in one stroke.

 

FLUID COLOR
Pure Color Envy Lip Potion’s moisture-rich formula and satiny texture glides onto lips with one uniform stroke of brilliant liquid color for a smooth, sculpted finish. The rich color impact gives lips a visibly fuller, more voluminous and curvaceous look. Featuring long-wearing properties that maintain color richness and wear for up to 8 hours, lips remain soft throughout the entire day. The unique formula is infused with the intoxicating scent of red currant, mandarin orange and apple blossom for an added hint of sophistication.

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POTENT EFFECT
Estée Lauder’s Advanced True Vision Technology ™ contains ‘Concentrated Liquid’ structural pigments that create rich color, definition and volume.  A unique Time Release Encapsulated Moisture Complex with Hyaluronic Acidboosts lips’ ability to attract, capture and seal-in continuous hydration. This complex also comprises a nourishing cocktail of oils: Avocado Oil, Jojoba Oil and Sunflower Oil.

 

PRECISE APPLICATION 
Application has never been so precise. This new, slanted and curved tip applicator designed to glide effortlessly – with expert precision to define and volumize the silhouette of your lips, leaving full, even coverage in one stroke. Use the curved tip of the applicator to line lips and create shape. For a more impactful pout, turn over the applicator and get more Lip Potion from the reservoir, which holds extra color for those not so innocent moments.

 

SEDUCTIVE PACKAGING
Pure Color Envy Lip Potion’s sleek elongated iconic silhouette in the brand’s signature navy and gold-tone features a rectangular window that frames each shade’s color for simplified shade selection.

NEW
 Pure Color Envy Liquid Lip Potion
 is a curated collection of sixteen seductive shades that are universally flattering for all skin tones:

Nudes to Browns: Naked Ambition, Extreme Nude, Bitter Sweet
Corals to Reds: 
Fierce Beauty, Cold Fire, Lethal Red, Strange Bloom
Pinks to Berries: 
Not So Innocent, Pierced Petal, Wicked Sweet, Naughty Naïve, Quiet Riot
Mauves to Plums: 
Vague Obsession, Fragile Ego, True Liar, Savage Garden

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PROVOCATIVE CAMPAIGN
Fashion “It” girl and social media sensation, Kendall Jenner, stars in the NEW Pure Color Liquid Envy Lip Potion campaign.  Dressed in motorcycle-chic head-to-toe black, in downtown New York City, Kendall’s richly pigmented, sculpted lips take center stage, exemplifying her universal appeal and modern, sexy air.

 

NEW  PURE COLOR ENVY LIP VOLUMIZER
For lips that are truly transcendent, NEW Pure Color Envy Lip Volumizer creates fuller and healthier looking lips while leaving a tint of fresh color. Formulated with Hyla-Fill Complex, a blend of hyaluronic spheres and hydrating agents help moisturize and smooth lips for a sculpted, curvaceous look.  Pure Color Envy Lip Volumizer’s features an ultra-comfortable balmy texture that glides on easily with a luxurious cooling sensation.  Can be worn alone or under lip color.

Availability: NEW Pure Color Envy Lip Volumizer will be available at Estée Lauder counters across the Middle East beginning November 2015.

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