Makeup

Estee Lauder Introduces The Sumptuous Knockout Eye Collection

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Maximum Lash Impact. Deeper. Sexier. Blacker than Black – An Absolute Knockout.

 

Meet the New Femme Fatale.  Intensity, Drama – An Absolute Knockout. NEW Estée Lauder Knockout Eye Collection features the next generation of mascara – NEW Sumptuous Knockout Defining Lift and Fan Mascara paired with a range of dramatic new eye products. With the addition of a high-performance, waterproof eye liner, a dramatic shadow liner and two new exclusive eye shadow palette shades – it’s a complete knockout look.

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NEW SUMPTUOUS KNOCKOUT DEFINING LIFT AND FAN MASCARA, $43/ AED 157

NEW Sumptuous Knockout Defining Lift and Fan Mascara has a fiber-rich formula and custom designed brush, lashes are full, lush and fanned out. Instantly uplift and separate lashes for a stunning result. Housed in a sleek, black matte vial, the exclusive mix of two carbon black fibers helps to shape and extend each lash from root to tip – resulting in intense, black lashes. Developed with new elastomer for added length, volume and select blend of polymers for extreme long wearing performance, lashes are sweat and humidity resistant and can extend to their longest and fullest potential. The addition of rich conditioners provide silky, flawless lashes that resist flaking and clumping.

 

Estée Lauder introduces a patented, custom-designed Clump Separation Brush that grabs, lifts and separates each lash to help prevent clumping. A specially designed spiked tip is the smallest detail with big impact – it’s the solution to building volume to the tiniest hair, in the toughest to reach corners of the eye, leaving no lash behind.

 

Usage Tip: Apply to bare lash from root to tip. For maximum benefit, apply on one eye and build product onto lashes until desired look is achieved.  Re-dip mascara, switch over to the next eye and repeat. For added intensity, apply over Estée Lauder Little Black Primer.

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NEW DOUBLE WEAR INFINITE WATERPROOF EYELINER, $31/ AED 115

An eyeliner that can withstand anything – NEW Double Wear Infinite Waterproof Eyeliner comes in 10 dynamic shades.

 

Beauty meets performance. The rich, intensely saturated formula glides smoothly and effortlessly onto the lids without tugging or skipping. It is exceptionally longwearing boasting 24 hour wear. This water and weatherproof formula is also smudge, transfer, sweat, exercise and humidity resistant. Eyes will smolder and look flawless – no matter what the day or night brings. This new automatic eyeliner features a range of deep, decadently sophisticated and refined color-true shades that can create and amplify any look desired. Shades include: Kohl Noir, Espresso, Graphite, Indigo, Teal Night, Deep Plum, Blackened Sapphire, Royal Amethyst, Blackened Emerald and Blackened Onyx.

 

Usage Tip: Create a precise, natural line using the built in sharpener. For a more sultry, smoldering look, smudge the line with the silicone tip before it sets to lids. There are six shades suitable for use on the waterline / inner rim (only non-pearlized shades): Kohl Noir, Espresso, Graphite, Teal Night and Deep Plum)

 

NEW LIMITED EDITION SUPERNOIR SHADOW & LINER IN BLACKEST BLACK, $27/ AED 100

Limited Edition SuperNoir Shadow & Liner in Blackest Black features a creamy, richly pigmented formula for the ultimate dark and dramatic eye.

 

The custom molded, chubby design is versatile – create a thick, dramatic liner effect on lids or apply and smudge to create a sexy shadow-liner look. Either way, it’s definitely a knockout.

 

Usage Tip: Pencil can be sharpened using the Estée Lauder Pencil Sharpener 941K

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PURE COLOR ENVY SCULPTING EYESHADOW 5-COLOR PALETTE, $79/ AED 290

The Pure Color Envy Sculpting EyeShadow 5-Color Palette reaches a new level of sophistication, richness and drama. Introducing two seductively transformative yet elegantly refined eye shadow palette shades with carefully selected modern textures that are sensorially stimulating and visually breathtaking – from a velvety matte, buttery satin, lustrous pearls, to striking brilliance.

 

Whether creating a sultry smoky or a soft focus effect, Advanced True Vision Technology utilizes pigments and pearls with multi-faceted spheres for intense color release that helps sculpt and accentuate eyes. A complex binder phase ensures that powders glide like weightless silk across skin allowing for maximum comfort throughout the day and effortless blending and building.

 

The two new shade collections work transitionally from day to night, throughout all seasons and occasions. Pure Color Envy Sculpting EyeShadow 5-Color Palette in Savage Storm is an elegant juxtaposition of colors featuring rich shades of gray contrasted with decadent crème and bronze to create the perfect storm, while Pure Color Envy Sculpting EyeShadow 5-Color Palette in Dark Ego is the epitome of stillness of the deep sea and nocturnal skies with darkened blues and crisp silver to deliver an undeniable sophistication. Shades are timeless and approachable, yet modern and seductively glamorous.

 

Usage Tip: Wet or Dry usage to create dimension to a look. Contour with the dark shades to recede, narrow, or sharpen features and highlight with the light shades to brighten, widen, or soften features. 

 

PROVOCATIVE CAMPAIGN

Fashion “It” girl and social media sensation, Kendall Jenner, stars in the NEW Knockout Eye Collection campaign. Kendall’s dark and richly pigmented defined eyes matched with a bold lip turn up the drama take center stage, embodying the femme fatale – she is a complete knockout.

 

All prices listed are suggested retail.

 

All Estée Lauder Sumptuous Knockout Eye Collection products are ophthalmologist-tested and safe for contact lens wearers.

 

Availability: New Estée Lauder Sumptuous Knockout Eye Collection will be available at Estée Lauder counters across the Middle East and esteelauder.com beginning May 2016.

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