‘You’re More Beautiful Than You Think.’
Dove recruited seven women of different ages and asked them to describe themselves to an FBI sketch artist. Unbeknownst to the women, sketch artist Gil Zamora also drew them according to the description of complete strangers. The result? The two sketches side by side highlighted how women view themselves and how they focus on what they perceive to be their worst features. The tagline of the campaign?
“You are more beautiful than you think.”
So, stop worrying that your nose is too big or that your cheekbones aren’t model-perfect. The point of this inspirational campaign is that we are all beautiful – even if we choose not to see it ourselves.