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15+ Million Views in Two Months! Pantene Shine Strong Video


A 60-second video released by Pantene in the Philippines – Be Strong and Shine – exposes common gender labels.  Especially with the recent change of women joining the workforce here in Saudi Arabia it really struck a cord as to how we don’t realize that we are passing judgements.  The video shows how even in today’s age the notion of women being too assertive or strong-willed when it comes to getting what they want still exists.  Tho it’s taught to believe in equal opportunities, regardless of your color, nationality, gender and orientation it is still something which subconsciously we haven’t truly excepted in many parts of the world. After seeing the video Sheryl Sandberg, the COO of Facebook commented on her personal Facebook page: “This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways (it’s) really worth watching.  Lean in prize of the day for sure!”


“Pantene ran a study in the Philippines, and our team was shocked to learn that 70% of men still think women need to downplay their personalities to be accepted.” – Anthony Davey, P&G VP of Hair Care & Color in Asia


In just over two months since it’s release there have been over 15 million views!  While not everyone judges women in such a way, its undeniable that it still does happen to many.  Bravo Pantene,  surely a strong message.  Don’t let labels hold you back.  Be Strong and Shine! Watch the video and speak up! Tell us What you think below!

Help spread the word and share! Hashtag #ShineStrong!

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