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Princess Ameera Al-Taweel Supports the Chime for Change Campaign





Gucci Parfums is proud to commit a minimum pledge of $1 million USD to support CHIME FOR CHANGE projects around the world through the sales of five designated iconic Gucci fragrances. With a unique donation code in each product, consumers in the Middle East will be able to help improve the lives of girls and women by choosing to support projects promoting Education, Health or Justice. Gucci Parfums is encouraging consumers to redeem their donation codes online, and to share their involvement, spreading the message of the campaign.

In line with this premise, Her Highness Princess Ameera from Saudi Arabia – a longtime advocate for girls’ and women’s rights – will be serving as the Local Ambassador for CHIME FOR CHANGE campaign in the Middle East. Her Highness Princess Al-Taweel has created a unique video in which she discusses the power of campaign, the importance of these issues in the Middle east, and the woman who aspires her the most.

Her Highness Princess Al-Taweel is reowned, Business Women & philanthropist who has lent her voice and name to a broad range of humanitarian causes around the world. In her role as Local Ambassador, Her Highness Princess Al-Taweel will be working to promote Education, Health and Justice for women across the region.
CHIME FOR CHANGE is all about empowering women across key sectors – and tackling related issues punctuating the Middle East today,” said Her Highness Princess Al-Taweel. “It is a true honor to support such a revolutionary initiative – one which will enhance the social and economic inclusion of women worldwide. Sparking change is no easy feat – a drop in the ocean won’t suffice to cause a real ripple effect. With CHIME FOR CHANGE, however, we can join forces and create a wave of positive change across our societies . Change it to” as one drop in the ocean doesn’t make a difference, but a wave can really create momentum”.

Her Highness Princess Al-Taweel also added, “Unlocking the potential of women is sure to further strengthen the Middle East’s leadership position and help guarantee a prosperous future for our next generations of young girls.”

View Princess Ameera’s CHIME FOR CHANGE video

Founded by Gucci in 2013, CHIME FOR CHANGE raises funds and awareness for girls’ and women’s rights globally. Co-founded by Gucci Creative Director Frida Giannini, actor Salma Hayek Pinault and singer Beyoncé Knowles-Carter, the campaign aims to unite the voices speaking out for girls and women around the world, promoting the key pillars of Education, Health and Justice. CHIME FOR CHANGE is powered by Catapult, the first crowd-funding site where people can make real change happen for girls and women. CHIME FOR CHANGE selected Catapult as a strategic partner to ensure transparency, accountability and measurable impact, by allowing the CHIME FOR CHANGE community to choose exactly where their donations go and to track the results of their contributions on www.chimeforchange.org.Each consumer has the power to change lives. For example, one voucher code can provide:

  • Two days of education, daily nourishment and primary healthcare for a student in Kenya
  • Tetanus vaccines for two pregnant mothers and their unborn children in Cambodia
  • A trained paralegal to complete and process critical paperwork for a woman in India to obtain the title to her family land


To stay informed, visit www.chimeforchange.org and join our community on Facebook at www.facebook.com/chimeforchange and on Twitter at @ChimeforChange. Download the CHIME app at ichime.in/chimeapp.


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