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Skincare

Clinique Sonic Purifying Cleansing Brush

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Clinique, the first dermatologist developed skin care brand, created a revolution in skin care with its 3-Step Skin Care System. A simple yet effective system of cleanse, exfoliate and moisturize changed the way women cared for their skin, giving them access to dermatologist-developed products for the first time and proving great skin CAN be created.

Now, Clinique is once again revolutionizing the way women care for their skin by transforming the important first step, cleansing.  Introducing the NEW Clinique Sonic System Purifying Cleansing Brush – a dermatologist developed, Swiss-engineered cleansing innovation that will transform skin.

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A global leader in the cleansing category with a deep dermatological heritage, Clinique is uniquely positioned to introduce the Sonic System Purifying Cleansing Brush. The difference is the system. Specifically designed to work in partnership with Clinique’s custom-fit 3-Step Skin Care System, one of the most effective skin care regimens in the world, the Sonic System Purifying Cleansing Brush gently delivers a new kind of clean.  The result is your cleanest, healthiest skin ever. Skin looks instantly smoother and more radiant, pores are purified.

 

Coming Clean: The importance of effective cleansing :

For more than 40 years, the 3-Step Skin Care System developed by Clinique’s founding dermatologist Dr. Norman Orentreich remains a cornerstone of the brand. And it all begins with the first step – cleansing. Skin is better prepared to repair itself when it is cleansed of dirt, oil and pollution.

Clean skin is less likely to produce clogged pores, meaning less frequency and severity of breakouts and blemishes. And clean skin means a stronger, healthier skin barrier that looks more radiant with fewer visible dry lines because it is able to accept moisture more effectively.

 

Beyond these more immediate benefits, properly cleansed skin is key to achieving the best possible results with skin care treatment products. In fact, Clinique’s guiding dermatologists Dr. David and Dr. Catherine Orentreich, son and daughter of Dr. Norman Orentreich, advise their patients to cleanse properly.

“Skin that is cleansed well, gently yet thoroughly, is better prepped and primed for whatever treatment products are applied after.”

 

Dermatologist developed, Swiss engineered :

Clinique’s Sonic System Purifying Cleansing Brush is a skin changer. As with all Clinique skin care innovations, Clinique scientists worked closely with Dr. David and Dr. Catherine Orentreich, visiting the Orentreich Medical Group in the same Fifth Avenue office where the original 3-Step Skin Care System was developed. No matter the treatment dispensed, the doctors start each appointment by cleansing and prepping the skin. With the doctor’s help, Clinique developed a concept for a cleansing system that was safe, gentle and effective for all skin types.

 

Safe and gentle are hallmarks of the Clinique brand. To deliver on this promise, Clinique partnered with a leading Swiss manufacturer to develop the most gentle and effective sonic brush technology. By combining the knowledge and expertise of Clinique’s scientists and founding dermatologists with the technological savvy of a leading Swiss manufacturer, Clinique developed a skin changer.

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The design:

The Sonic System Purifying Cleansing Brush follows Clinique’s simple, clean design with form-following function.

  • The oval-shaped brush head was specifically designed to allow targeted cleansing in the hard-to-reach, contoured areas of the face including around the nose, hairline and chin.
  • Two strengths of rounded bristles deliver a gentle, custom cleansing experience:

o    The pale green, angled tip consists of firmer, shorter bristles that allow for easier and more efficient cleansing of areas prone to more oil production and clogging, like the t-zone. The angled brush tip mirrors the intuitive motion of the hand so using the brush comes naturally.

o    The white bristles on the body of the brush are softer and less firm, designed to target the larger more delicate areas of the face like the cheeks where there are less oil glands.

 

  • Swiss Engineered Sonic technology reflects the ultimate in engineering standards. The sonic vibrations combined with the unique brush configuration gently massages skin, loosening stubborn dirt and oil more effectively than hand washing, improving the overall health and condition of skin.
  • The ergonomic handle provides an easy, comfortable grip, while also allowing the brush to lay flat to dry.
  • A compact design makes the brush portable and easy to use, while the waterproof design allows for use in the shower or at the sink.
  • The self timer automatically turns the brush off after 30 seconds, the appropriate amount of usage time for most skin types to begin using the Sonic System Purifying Cleansing Brush. When comfortable, build up to 1 minute of use, twice daily.
  • A single charge has a 3 hour battery life, lasting for an extended period of time without recharging. The LED indicator on handle indicates when battery is low.

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Using is believing :

The most effective brush is only as effective as the cleanser it is used with. The Sonic System Purifying Cleansing Brush works synergistically with Clinique’s 3-Step Facial Soaps creating a skin care experience that will transform skin.

 

When used with one of Clinique’s 3-Step skin type Facial Soaps, the Sonic System Purifying Cleansing Brush is clinically proven to deliver skin that is smoother and more radiant, with fewer clogged pores. Skin can now breathe and is more receptive to skin care treatments to follow, allowing treatment products to better absorb into skin and perform better. When used with the 3-Step Skin Care System, the exfoliating performance of Clarifying Lotion is enhanced, and the moisturization of Dramatically Different Moisturizing Lotion+/Gel is improved.

 

And there’s more. Extensive sensory testing confirms the Sonic System Purifying Cleansing Brush is a skin changer. In consumer studies of women representing all four skin types, Clinique’s Sonic System Purifying Cleansing Brush was praised for effective cleansing, gentleness, ease of use, improved skin feel, and better preparedness for subsequent skin care products.

In fact, 97% of users agreed the brush gently cleansed skin while thoroughly removing dirt, oil and impurities. And 94% of users agreed skin looked clearer and more radiant. The result is simple – great skin just got better.

 

The Clinique Sonic System Purifying Cleansing Brush is suitable for all skin types and ages. The brush is so gentle, it does not disturb or damage even the delicate petals of a flower. To begin, remove face and eye makeup. Apply Skin Type appropriate Clinique 3-Step Facial Soap to dampened brush head and press button to start. Gently massage forehead, nose and chin with soft white bristles and tilt the brush head using the green bristles in an up and down motion to clean the t-zone. There is no need to apply pressure; let the brush gently glide over skin like gliding a computer mouse over a mouse pad. Use once daily at night and work up to twice a day. Follow with appropriate Clarifying Lotion, Dramatically Different Moisturizing Lotion+/Gel, and recommended Clinique treatment products and see the results for yourself.

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Available at Clinique counters across the Middle East April 2015.

Allergy Tested. 100% Fragrance Free.

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