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Fashion

Daisy Dreams – Marc Jacobs

By 

FOR THE DAISY GIRL WHO DARES TO DREAM

INSPIRED BY THE BOUNDLESS SPIRIT OF DAISIES AND BLUE SKY, DAISY DREAM IS MARC’S NEWEST DREAM GIRL–ETHEREAL, INNOCENT AND FREE.

CHANNELING DAISY’S EASY CHARM AND REVERIE, DAISY DREAM EMBODIES A NEW TAKE ON BEING YOUTHFUL, SPIRITED AND ROMANTIC. DAISY DREAM REFLECTS MARC’S IRRESISTIBLE MIX OF INTRICATE DETAILS, ELEGANCE AND FEMININITY FOR A FRESH INTERPRETATION OF THE ICONIC DAISY MOTIF.

Daisy Dream (1)

THE DESIGN

DAISY DREAM ADDS A SWEET SIGNATURE TO THE MARC JACOBS FRAGRANCE FAMILY WITH A COMPLETELY ORIGINAL DESIGN.

ELEGANTLY CRAFTED, THE CURVED SHOULDERS ARE DRESSED WITH A SWEETLY EMBELLISHED DAISY DETAIL THAT CREATES AN AIRY, LACE-LIKE EFFECT. THE CLEAR GLASS REVEALS THE SKY BLUE HUE OF THE FRAGRANCE. THE BOTTLE IS TOPPED OFF WITH A SILVER CAP ADORNED WITH DAISY ACCENTS.

A DELICATE DAISY CHAIN LACES THE BORDERS OF THE OUTER CARTON, COMPLEMENTING THE ETHEREAL BLUE COLOR PALETTE.

BOTTLE DESIGNER: ESTABLISHED IN COLLABORATION WITH MARC JACOBS
OUTER CARTON: MARC JACOBS IN COLLABORATION WITH COTY PRESTIGE

Daisy Dream (2)

THE FRAGRANCE

LIGHT AND AIRY, DAISY DREAM IS BOTH FLORAL AND FRUITY. THE FRAGRANCE CAPTIVATES WITH DELECTABLE TOP NOTES OF BLACKBERRY, FRESH GRAPEFRUIT AND SUCCULENT PEAR. THE HEART IMPARTS A RICH, FEMININE JASMINE, NOTES OF LYCHEE AND BLUE WISTERIA. A DREAMY DRYDOWN OF WHITE WOODS, MUSKS AND COCONUT WATER.

TOP: BLACKBERRY, GRAPEFRUIT, PEAR
HEART: JASMINE, LYCHEE, BLUE WISTERIA
BASE: WHITE WOODS, MUSKS, COCONUT WATER

FRAGRANCE HOUSE: FIRMENICH
PERFUMER: ALBERTO MORILLAS

FRAGRANCE DEVELOPED IN COLLABORATION WITH MARC JACOBS AND ANN GOTTLIEB.

Daisy Dream (4)

THE TV CAMPAIGN

A NEW TV AD DIRECTED BY MARC’S LONGTIME FRIEND, SOFIA COPPOLA, POETICALLY HIGHLIGHTS MARC’S NEW GIRL, DAISY DREAM. THE CAMPAIGN CREATES A MOOD THAT IS FREE-SPIRITED AND UTTERLY IRRESISTIBLE.

Price
100ml: 395AED
50ml: 310AED

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