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Eau De Lacoste Fragrance Collection!

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In the 1920’s René Lacoste heralded the birth of contemporary sportswear with his design for the original L.12.12 Polo shirt.
In 2015, the EAU DE LACOSTE L.12.12 fragrance collection, inspired by the iconic menswear garments, unveils a new experience.

THE FRAGRANCES COLLECTION:

A versatile range of fragrances, colors and emotions.

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The new EAU DE LACOSTE L.12.12 Jaune OPTIMISTIC
This spring, LACOSTE presents a new olfactory shade: the sunnily cheerful EAU DE LACOSTE L.12.12 Jaune, expressing positive energy, buoyant, radiant, fizzing with joie de vivre. “To wear EAU DE LACOSTE L.12.12 Jaune is to revel in the optimism of a bright yellow shirt, on a sun-lit morning” says Antoine Delgrange, Marketing Director P&G Prestige. His athleticism looks simple, sparkling with natural finesse.
EAU DE LACOSTE L.12.12 Jaune is an aromatic, fruity fragrance.

In the scent inspired by this concoction, grapefruit, pink peppercorn and an effervescent tonic accord give way to sweet, Golden Delicious apple blended with coriander seeds, on a balmy cypress, vetiver and amber base. Beneath the surface bravura, these base notes are spicy.

EAU DE LACOSTE L.12.12 Jaune is an optimistic, invigorating creation.

EAU DE LACOSTE L.12.12 Blanc PURE
Cool and crisp as a fresh polo shirt. It opens with refreshing grapefruit, laced with the spice of cardamom and rosemary, around a passionate and idiosyncratic tuberose heart. Leather, suede, vetiver and cedar wood lend an insouciant masculinity to its base. EAU DE LACOSTE L.12.12 Blanc is a pure, clean day scent.

EAU DE LACOSTE L.12.12 Bleu POWERFUL
A muscular, aquatic fougère in which fresh peppermint, wet fern and pink grapefruit sit on top of aromatic sage and sturdy oak moss. EAU DE LACOSTE L.12.12 Blue is a powerful, robust signature.

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EAU DE LACOSTE L.12.12 Rouge ENERGETIC
A spicy cocktail in which ginger, black pepper and cardamom, iced tea, mango and mandarin liqueur entice us down into a rich wood of acacia, golden benzoin and labdanum. EAU DE LACOSTE L.12.12 Rouge is an energetic, exotic concoction.

EAU DE LACOSTE L.12.12 Noir INTENSE
A contemporary aromatic fougère, in which cool watermelon, basil, lavender and verbena yield to a dark chocolate accord, in a sensual embrace of cashmeran, coumarin and patchouli. EAU DE LACOSTE L.12.12 Noir is an intense, nocturnal affair.

THE LACOSTE L.12.12 POLO SHIRT

Designed by René Lacoste himself and appearing in the 1920’s, the LACOSTE L.12.12 polo shirt, with its unique, breathable piqué fabric, soft collar, ‘tennis tail’ and legendary Crocodile logo, heralded the birth of contemporary sportswear, becoming as popular off court as it was on.

L.12.12, L for LACOSTE, 1 for its unique fabric (petit piqué), 2 for the short-sleeved design and 12 for the number of the version finally selected by René Lacoste.

DESIGN

EAU DE LACOSTE L.12.12 captures not just the spirit of the brand but transforms fragrance notes into abstract moods and emotions to evoke the very spirit of the iconic shirt – unforgettably cool, crisp, elegant and audaciously stylish. In essence the confidence a man feels when he puts on a classic LACOSTE L.12.12 polo shirt.

Each fragrance is housed in an opaque glass flacon designed to echo the timeless simplicity and understated sophistication of the polo shirt itself. The sleek, minimalistic silhouette is enhanced by a charming petit piqué-inspired mesh effect running down the sides of the flacon; and, as with the shirt, adorned with an authentic embroidered fabric logo. All five are housed in a matching block-colour box, again with a texture reminiscent of the petit piqué.

EAU DE LACOSTE L.12.12 Jaune will be available as of February 2015.

50ml: $67
100ml: $90
175ml: $107

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