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Estee Lauder Introduces Brow Now Collection


A full service brow collection of breakthrough and quick transformational tools and techniques for the best brows now!


Eyebrows are one of the most important features of a face. A well-defined brow brings balance and proportion, creating a refreshed, polished and youthful look – it’s the foundation of a flawless face. Whether a beginner or a pro, perfect brows are possible. Introducing, Estée Lauder Brow Now – from shaping and taming to tinting and lifting, Estée Lauder becomes the go-to eyebrow destination for the fast and simple brow transformation. Featuring an assortment of intuitive and innovative brow products in expertly selected shades, Estée Lauder Brow Now has all the tools needed to create a uniquely perfect, tailored arch every day.






Brow Defining Pencil

The innovative 2-in-1 gel pencil that tints and sets brows in just one stroke. This unique gel-gliding texture helps style and set brows while natural-looking pigments fill in thin, patchy spots for a quick and simple fix. Extreme 12-hour wear formula is water, humidity and sweat resistant, creating perfect brows for any environment. Available in 3 NEW shades: Rich Brown, Black Brown and Black.


Application Tip: Fill in brows with brow pencil using short, hair-like strokes. For a natural look, start with a light touch and build color to desired fullness and intensity. Brush brows in place with the spooly. 


Suggested Retail Price: $37/AED 136


Double Brow Brush

The new brow essential. This dual-ended brow tool features an angled cut brush to precisely fill and define brows, while the opposite end features a brush for effortless and even blending. The result – a natural, polished finish for the perfect arch.


Application Tip: Starting with the arch of brow, apply brow product and blend towards the tail. Fill in the inner part of the brow with the remaining product on the brush. Use the spooly end to smooth and blend color.


Suggested Retail Price: $37/AED 136




Double Wear Stay-in Place Brow Lift Duo

An instant lift for brows. This dynamic dual-ended pencil with 12-hour staying power glides on effortlessly, seemlessly shaping, filling and defining brows. The universal highlighter shade enhances the brow arch for an instantly lifted appearance.  This light-reflecting formula provides a sheer veil that creates dimension and subtly accentuates your brow for an enhanced and defined shape.  The dual-ended retractable pencil features a remarkably thin tip that is always exact without any sharpening needed and is easy-to-hold, for the perfect control when creating precise hair-like strokes.  Available in five shades: Blonde Brown, Soft Brown, Blonde Brown, Rich Brown, Black Brown and NEW Black.


Application Tip: Fill in brows with short, light strokes. Use the highlighting end to draw a defining line beneath the length of the brow. For lighter skintones, the color is subtle enough that no blending is necessary. For deeper skintones, take your finger and gently pat to blend naturally.


Suggested Retail Price: $42/AED 155




Volumizing Brow Tint

From tinting to taming, this lightweight fiber-filled gel tint formula lasts up to 12 hours. A unique blend of fibers fill in patchy, uneven spots and builds easily for fuller, natural-looking brows in a few quick and simple steps. The specially designed, micro tapered brush builds and shapes with precision and combs through to blend effortlessly, while the water resistant, smudge and transfer proof formula keeps brows in place all day. Available in 3 NEW shades: Rich Brown, Black Brown, Black.


Application Tip: Using short pressing motions, stroke brush tip along brow to define shape. Comb through to blend and smooth hair into place. For emergency hair touch-up between color appointments, apply to dry hair by simply picking up the strand of hair and brush on in an upward motion. Let set for a minute and repeat if desired. Wash hair to remove. 


Suggested Retail Price: $37/AED 136


Stay-in-Place Brow Gel

The finishing touch to every brow. This brush-on clear gel features a mini-mascara brush designed to tame, shape and set brows in seconds. The non-flaking formula in a universal clear shade can be used alone or on top of another favorite eyebrow product so brows always look tamed, polished and in place.


Application Tip: Brush brows into place using short, upward strokes.


Suggested Retail Price: $37/AED 136


All Estée Lauder Brow Now Collection products are ophthalmologist and dermatologist tested.


Availability: NEW Brow Now Collection will be available at Estee Lauder Counters beginning February 2016.

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