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Makeup

Exclusive Q&A with Eva Mendes for launch of Estee Lauder New Dimension

By 

ESTÉE LAUDER PARTNERSHIP

 

Why did you want to work with Estée Lauder?

This is really a dream collaboration. It’s a dream come true to be part of the Estée Lauder family and of such an iconic brand. When I was younger, Estée Lauder was the epitome of beauty and I grew up admiring the brand’s iconic images. It was only later in life when I realized Estée Lauder is a brand for women, founded by a woman and run by women. I was really, really attracted to that. I’m from a household of women. I was raised by a single mother and two amazing sisters. I’ve had the same girlfriends since I was 12 and I’ve made many since. I have a strong female support system around me. We all love and support each other. So it’s very important for me to be part of a company that really celebrates and empowers women.

 

What was your first Estée Lauder product?

I remember my first product so clearly – it was Estée Lauder’s Knowing fragrance. I grew up right by Glendale Galleria in Los Angeles and I loved the women who spritzed perfume at the makeup counters. When I was in 7th grade, I went to an Estée Lauder counter and the woman asked if I would like a sample – she gave me Knowing. I’ve loved it and have been wearing it ever since because, in my mind, it smells exactly like a woman should smell. My mother still gives it to me every year for Christmas.

 

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NEW DIMENSION SKIN CARE

 

What does the concept of New Dimension represent to you?

I love the idea of transformation and the New Dimension skin care collection is all about transformation and empowering women to be in control of their own beauty. You can have a lot of fun with color cosmetics, but where I really pay attention is what I put on my skin in terms of skin care. I love the fact that this new collection allows me to take control and transform how I want to see myself and how others see me.

 

There is a lot of anti-aging dialogue out there – I feel like it’s passé and unrealistic. There are positive things that happen, too. I feel better in my own skin the older I get. Once I heard the New Dimension skin care story, I was so excited – finally, a product that embraces change! I knew I had to be part of sharing that story around the world. I’m excited to be a part of something that I can relate personally to what it stands for – the power we have as women to take control and transform our own beauty.

 

Why is skincare so important to you?

I believe if you have a great skin care foundation and you have specific products you love, then once you go out in public, you don’t have to worry about how you look. The work starts at home. You find these amazing products so when you do step out, you’re not worried about your angles. Because I definitely have interesting angles.

 

What is your AM/PM skincare ritual?

My routine starts after I wash my face. I use New Dimension Expert Liquid Tape in a few areas – around my eye area (because I’ve been looking tired lately with good reason), over my brow and then on my cheekbone upward and on my jawline. Then I let it sit. I take special care to do this at night – I don’t always have as much time in the morning, but at night it’s important to me that I have my ritual. After a few minutes, I apply New Dimension Shape + Fill Expert Serum. I’m always very liberal with the serum – at night, in the morning and any other time I might feel my skin needs it. If my skin is feeling dry or it’s dry outside, I’ll apply a moisturizer as a last step. But I don’t always need it. Sometimes I’ll pair it with Estée Lauder’s Advanced Night Repair, which has hyaluronic acid and is super moisturizing.

 

What do you love most about New Dimension Shape + Fill Expert Serum?

I’m drawn to products that have a great scent. If I don’t like the smell of something, I can’t have a relationship with it. And I love the smell of New Dimension Shape + Fill Expert Serum. It’s the rose and jasmine that draw me in. But then there’s cucumber and melon and mandarin. I think it’s amazing. Not to mention the results you actually see once you are using it. You can really tell a product is working when people start saying things to you like – ‘your skin looks great, did you just get a facial?’

 

What are your thoughts about New Dimension Expert Liquid Tape?

I absolutely love it! I love how you can feel something in an instant – obviously, you get long term results when you regularly apply it – but I love how you can feel the tape instantly tightening. You just feel that little activation.

 

Any tips on how to apply New Dimension Expert Liquid Tape?

I apply New Dimension Expert Liquid Tape where I want it – it’s not for all over application. I put a little up on my cheekbones and jawline. Then I let it sit for a bit before applying the serum all over.

 

What do you do to look your best to show your best angle?

The camera is always a presence. When you’re on the red carpet, you’re being photographed from every angle, so you can’t necessarily control what angle someone – or the world, really – sees you from. And, with social media today, all women can really relate to this. When you take a selfie with a girlfriend, you can’t really control what she might post or who might see that picture. Every woman wants to put her best self forward. To be honest, New Dimension skincare is really boosting my confidence. It helps to have New Dimension Expert Liquid Tape in your purse – whether you’re on the red carpet or out with your girlfriends. When I use the tape, I really feel the tightening and see the results – so that helps me feel a bit more confident in front of the camera nowadays, a little bit more confident about my angles.

 

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BEAUTY ROUTINE

 

How did your mother inspire your approach to beauty?

My mother was a young lady in the 50s, so she was always very old-school. She believed in never going out of the house without her hair done and at least a little lipstick on. When I was growing up, we didn’t have the means to buy anything luxurious, but my mother always made sure she presented herself in a very feminine way. She was just so naturally stylish, always super feminine and always a mom first.

 

How would you describe your beauty routine?

I love a ritual. I travel so much, so I love having something I can count on every night, every morning. Whether I wake up in New York, LA or wherever else I’m traveling to. Having something that I do when I’m traveling that I can also do while I’m at home keeps me feeling connected. And I love having a beauty routine – I embrace all that it is, being a woman. I find it really fun and I feel great afterward when I have a beauty ritual that I believe in.

 

What other beauty products do you swear by?

Some of the other products I swear by are:

  • Estée Lauder Advanced Night Repair – I love this serum. The hyaluronic acid gives my skin the moisturization it needs when my skin is feeling dry.

 

  • Estée Lauder Take It Away Makeup Remover Lotion – I don’t wear makeup every day, but when I do, I take it off with Estée Lauder’s non-drying Take It Away Makeup Remover Lotion. I love how the formula is not-stripping.

 

  • Coconut oil – I’m really on the coconut oil bandwagon – I’m on it and I love it. I can use it on my hair, my skin – I love products that have a multi-use. I tend to leave it in my hair overnight, a little deep conditioning for a bit of moisturizing and a little bit of shine.

 

  • A hair accessory – I also love a hair accessory. I feel like it’s another way to express yourself. It probably started with a bad hair day – it’s easier to put my hair in a bun and throw a little scarf over it. I think, too, it’s about finding some balance because I have a very strong jaw. Usually, it’s about what looks good on the day.

 

  • Cream blush – I love cream blush. I love how it can go on skin and feel natural. For me, with my skintone and my olive complexion, I can look a little sallow if I’m tired. A cream blush brings life and radiance to my face.

 

When it comes to your red carpet makeup look, are you more of a lip girl or an eye girl?

I feel more comfortable playing with my eyes and not so much with my mouth. I sometimes like a bright lip – it’s fun. But I always prefer a defined eye with a nude lip.

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ACTING/CAREER

 

What attracted to you to acting?

I’ve always been attracted to the art of transformation – that’s why partnering with Estée Lauder for New Dimension skin care is a perfect match for me. When I thought about acting, it was always very exciting for me to think about how I could transform myself through my work – subtly or in a dramatic way. I was young when I started and I didn’t really know if I would be able to make a career out of it. Once I became an actress, I was really drawn to the world of beauty as well because of the art of transformation and being able to reform yourself on screen, even just for a look, was very exciting.

 

What do you enjoy most about your work (i.e. acting)?

I always enjoy my work most when I meet a challenge. It’s when I stop holding myself back from a scene – I have some kind of breakthrough and let the fear go. It’s that moment when or where I’m completely honest in a scene. It’s difficult for me to do, but it’s really fun when I get there.

 

When you have so many great roles coming to you, now that you’re a mother do you have to put a filter on different opportunities?

I would love to do a comedy! Working with Wes Anderson would be amazing. I’ve been a fan of his films since RUSHMORE. Now that I have a family, I want to make sure that I’m having fun whenever I’m away working. I’d also love to do a play. A funny one like Larry David’s A Fish in the Dark. I read that play early on before he took it to Broadway and I loved it.

 

What actresses do you admire most?

When I was around 18 years old, I first started to become aware of foreign films and I would go to video rental stores and find myself attracted to the cover of certain things. I didn’t realize at the time, but I was attracted to certain Italian actresses – like Claudia Cardinale and Gina Lollogbridgida. All incredible, strong, beautiful faces. Exotic beauties. And, of course, Sophia Loren. I realize now that I was not only attracted to their beauty, but I found something inspiring in their way – they were very strong.

 

What director would you love to work with in the future?

I would love to work with Pedro Almodovar again. I love his films. They are always about women and their complicated relationships. Then, on a more fun side, Tim Burton and David Lynch.

 

MOTHERHOOD

 

Who is your role model?

My role model is definitely my mother. She’s just an incredible woman. She’s overcome so much – she came over here from Cuba and we had nothing, but she would always curl her hair and leave the house looking her best. Very feminine. Such a strong, beautiful woman.

 

What sort of message about inner and outer beauty are you hoping to pass on?

For me, it’s about being my authentic self. It’s about embracing changes and mistakes while really continuing to grow. That’s something I’m really concentrating on right now. I’m only six months into motherhood, so I don’t have any major statements yet to make, but I really do feel that kids learn by example. So, if I work on myself and continue to be open and continue to grow as a person, I think that’s a good place to start.

 

How has your beauty routine changed since becoming a mother?

I’ve always loved to have a ritual, something that I always do, no matter where I am. So, the way my beauty routine has changed since becoming a mother is that I’m still really diligent about my ritual, but it’s just at different times of the day. Sometimes it’s at four in the morning. Sometimes it’s at two in the afternoon. I’m no longer on my own time. I don’t have a nanny and I’m a very hands-on mom. But as tired as I am, I do find those few minutes, absolutely. I keep my ritual. I sneak those moments. The minute my daughter falls asleep for a nap or for the night, I’m just doing all my stuff.

 

Is motherhood a huge part of your life?

Absolutely – it’s the biggest part of my life. Everything has more weight – who I align myself with, what companies I align myself with, what I’m out there promoting, how I’m promoting it. Everything, for me, goes back to the thought, ‘will I potentially embarrass my little girl at some point?’ I know I will embarrass her, I’m sure of it. That’s what moms do. But I want to make sure that she is proud of me.

 

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LIFESTYLE

How do you spend your free time?

I have two dogs and often on the weekend I’ll take them on a hike. I love them so much and they are big stress relievers. Living in Los Angeles, there are so many different places to hike. Runyon Canyon is one famous place to hike, but I stay away from that one because I don’t want to get photographed there. But there are a lot of trails there.

 

Who is your favorite painter?

I think my favorite painter is René Magritte, because when I first saw his exhibition at MOMA in New York; it just blew my mind. “This is not a pipe” and the whole exhibition on him had such an impact on me and how I viewed art.

 

Who is your favorite writer (or favorite book)?

I’m not sure who I would pick for my favorite writer, but my favorite book is The Fountainhead by Ayn Rand. And it’s not for her political beliefs. It’s actually her least political book, but I love the architecture.

 

What do you do to stay in shape?

For me, it’s really just about a healthy diet. I certainly allow myself to splurge, but I watch what I eat and I exercise when I can. I feel like when I have a really busy day, especially since I’ve become a mom, the first thing to go out the window is exercise. And I’m happy to kick it out – but that’s where having a healthy, balanced diet comes into play. When I do exercise, I just up cardio when I need to and up the weight training. Weight training is a must for me to keep in that muscle. My body responds to it, especially when combined with cardio. You have to find what’s good for you and what works for you.

 

You grew up in Los Angeles – what are some of your favorite spots?

The Chinese Theater on Hollywood Boulevard is one of my favorite spots in LA. When I was little, my mother worked there. We would take the bus all the way up Los Feliz Boulevard to get there and I would hang out all day. My mother never left me with babysitters – we were very close and she took me everywhere. I also love this memory because on the bus ride I would look out the window and dream about all the homes around Los Feliz Boulevard. I feel so fortunate that today I can live around that area. Another amazing spot is the Magic Castle. It’s just incredible. It really is magical. It’s so fun, it’s beautiful, it’s kitschy. You have to say ‘abracadabra’ to get in – then the bookcase opens! It’s so fun, when an evening starts out like that. You know it’s going to be a good night. And, of course, Porto’s Bakery – I grew up with it.

 

What is luxury to you?

Sleep. Sleep and a pair of warm socks, that’s luxury for me.

 

 

ADDITIONAL NEW DIMENSION SKINCARE QUOTES

 

  • “I’ve had a lack of sleep lately because I am a new mom, so I’m desperate to find a product that can help make me look less tired, like any new mom. So honestly, when I felt tightening in an instant with New Dimension Expert Liquid Tape, I was so surprised. Then, the next few days I used it, I noticed it was a cumulative thing – I started noticing a little bit tighter, a little bit tighter – especially around my eyes. I actually have very heavy lids, which is a look, but when I’m too tired it’s the first place you can see my exhaustion. And, with the tape, I was so excited that it was around my eye area where I first started seeing results.”

 

  • “I don’t feel that women today need to run out of the house with their hair set or makeup on. It’s nice if you can do it, but I’m happy we don’t live in those times anymore. Sometimes my mom might see a paparazzi shot of me and say, ‘but you could have done something with your hair.’ I’ll say to her, ‘no, mom, I was in a hurry and I didn’t have time and that’s okay.’”
  • “I find acting very challenging and I love that. From where I start a film to where I end it, I always find a transformation has taken place. Sometimes it’s more subtle. Sometimes its more dramatic. Sometimes it’s physical or emotional. There’ s definitely a transformation happening, though, every film I do. And, for me, that is incredibly exciting.”
  • “I love the art of transformation. It doesn’t have to be a major transformation. It can just be taking myself from a tired look to a more fresh look. That’s certainly what the New Dimension skincare products do.”
  • “When it comes to working out, you have to find what works for your body. I’ve found that sprinting and running works really well for me. It’s not fun, but it is very challenging. I find that I have a lot of results when I incorporate more cardio in my workout.”
  • “I still feel like I struggle to get great roles as an actress. I don’t mind the struggle – and it’s a struggle I welcome – so when I read something that I believe in, I certainly fight for it. No matter how small the role may be.”

 

 

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