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It’s Luxury Galore As Aab Opens It’s First Store In London


London girls have reason to rejoice ! And why not, when luxury brand Aab opened it’s first ever store in London !


About Aab:

In case you haven’t heard, Aab is the World’s leading luxury brand that caters to Muslim ladies varied tastes and creates modest luxury clothing – offering a host of luxury designs in hijabs, veils, long flowing gowns and then some.


“Aab set out to create garments that take into account simplicity, style and comfort desired by Muslim women who find themselves playing multiple roles in today‘s society.

Aab’s concept is based on easy pieces, where a handful of interchangeable items work together to create an entire wardrobe that goes from day to evening, weekday to weekend, season to season.”


The launch of its London store saw more than an attendance of 2000 shoppers and was created to support the growing online market for Aab’s products.


Nazmin Alim, creative director, Aab, quoted, “We are excited and delighted to open our first store in London, which is a key market for our shoppers and for fashion in general.“


The brand describes its products as “contemporary modest wear” and offers a fashionable range of modest clothing for women in categories that are divided on it’s online store as :


● Everyday Wear
● Classic Black
● Work Wear
● Occasions
● Hajj/Umrah
● Maternity
One can shop online here , the products are available in a range of muted and modest designs, designed by in-house designers to make sure the style and fit aren’t compromised either.

Look your best, without compromising on your ethics.

I took a tour around their online store and was pleasantly surprised by the wide range of designs and styles available here.



Everyday Wear – I personally love love love this section. it features some superbly tailored flowing dresses with smooth, long silhouettes and a whole lot of attention to detail. There are several versions of the shirt dress and modest maxis as well.

Classic Black – How much can you do with black ? Apparently a lot as is evident in this section that has so many options, they’ll honestly leave you spoilt for choice.

Work Wear – Very sleek, very corporate… the work wear section has something to flatter every body type, and yet look fab in the work place.

Occasions – A little detailing here, a hint of sparkle there, a little ruching at the waist… Occasions call for a little more, something special, and you’ll find it all at this section

Hajj and Umrah – When the focus isn’t on your clothes, but you want the perfect Abaya for those spiritual journeys

Maternity – Whether you want to hide your baby bump , or flaunt it there’s a dress here that you’ll want , as much for your baby as for yourself.

Aab is definitely a brand to herald – If you’re in the area, stop by their London store and shop your heart out, for the rest of us thankfully, the online store is quite a treat too !


Did I mention ? Worldwide shipping is free on orders over ₤150 .

Shop online hereHERE!

Check out Aab’s Facebook page herehttps://www.facebook.com/aabcollection

Happy Shopping!

                                                                                                          – Rachel Vera

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