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Fashion

Marine Vacth – New Face of Chaumet

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THE NEW ADVERTISING CAMPAIGN

The Double Take by Marine Vacth

THE STORY LINE: THE DOUBLE IMAGE

The Myth of Narcissus. Two faces, one woman.
A face that evokes ambiguity, duality and emotion.
A cinematographic approach.
Strong and unconventional attitudes, highlighting the jewelry savoir-faire of the Maison.
A visual that is simple, powerful and different.

THE ACTRESS : MARINE VACTH

This 22 year old French actress was revealed at the Cannes Film Festival for her performance in the film “Jeune et Jolie” by François Ozon. Her grace, a mysterious blend of natural charm and sophistication, and her unique personality make her the perfect embodiment of the dual game of the “Parisienne” – both elegant and a rebel.

 

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THE PHOTOGRAPHER: MARIO SORRENTI

An American photographer who has become famous for his fashion shots and portraits of celebrities from the world over, marking magazines and ad campaigns with his individual style. Chaumet, impressed by his rigorous technique, precision and mastery of light have chosen him to bring its new advertising campaign to life.

THE REFERENCE: THE CINEMA TO EXPRESS CHAUMET’S CREATIVITY

Modern, bold associations are created between Chaumet’s jewelry excellence and the magic of cinema.
Three photos, three scenes, three freeze frames symbolize three themes: The Kiss – Intimacy – Tenderness
Featuring three sentimental jewelry collections: Liens, Joséphine and Hortensia.

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