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Max Factor’s New Facefinity All Day Primer


Max Factor’s new Facefinity All Day Primer is the ultimate skin preparation essential that can be found in every professional make-up artist’s kit; the pioneering product guarantees a perfect-looking matte base that lasts all day.  Max Factor make-up artists have long known that the secret to flawless skin and a long-lasting beauty look is a carefully applied base. Immaculate-looking skin has never been simply about using foundation; instead, it is about perfecting a powerful combination of primer, foundation, colour correction and camouflage for a truly professional finish – one that is even, matte and long-lasting.


Inspired by this artistry, Max Factor has introduced its new Max Factor Facefinity All Day Primer – a revolutionary product rooted in Max Factor make-up artistry science and innovation. The ultimate skin preparation essential in professional make-up artistry kits, Facefinity All Day Primer creates that perfect-looking matte base for all-day hold.

To create this product and its multi-beneficial formula, Max Factor extracted the secret long-wear ingredient from its top-selling Facefinity All Day Flawless 3-in-1 Foundation to launch the multi-benefit formula of Max Factor Facefinity All Day Primer with an added SPF 20. The secret to the flawless, long-lasting look are the micro correctors that work hard to absorb sweat and sebum, expertly extending the wear of your favourite Max Factor foundations for an all-day, flawless finish.


“Primer is a must-have for creating the perfect base, and is particularly great for oily skins,” said Samira Olfat, Max Factor Regional Make-up Artist. “The mattifiers absorb excess sebum, in turn extending the wear of your foundation. The primer is great; it feels really silky smooth on the skin. Apply the primer following your moisturiser, using a flat foundation brush and sweeping it over the T-zone.”

Max Factor Facefinity All Day Primer creates a perfect velvety base for Max Factor Expert Colour Corrector Sticks to play with Mr. Max Factor’s Colour Theory Principles. These essentials can re-create the expert techniques used by make-up artist professionals, to create a perfect base with beautiful touches of highlighter called ‘skin luminosity.’

Pat McGrath, Max Factor Global Creative Design Director, echoed that statement adding: “Like sculpting light, with ultra-dewy high shine moisturizers, and then accenting cheekbones and sometimes even eyelids with shine. Apply it over tinted moisturizer to add little flecks of light and a touch of sophisticated shimmer. It adds luminosity to the face with little effort and without being overpowering.”


Max Factor’s Facefinity All Day Primer now brings make-up artistry innovation to your fingertips, for the perfected, flawless skin base for any look!

New Max Factor Facefinity All Day Primer is now available across the region with the following RRP.*

Max Factor Facefinity All Day Primer: RRP 79 AED*

Saudi Arabia
Max Factor Facefinity All Day Primer: RRP 80 SAR*

*Pricing is at the sole discretion of the retailer

For more information, visit:
F: www.Facebook.com/MaxFactorArabia
T: www.Twitter.com/MaxFactorArabia
YT: www.YouTube.com/MaxFactorArabia

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