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Official Partnership Launch Between Longines & Behbehani Group


Longines and Behbehani Group announced their partnership in Kuwait. Longines Ambassador of Elegance Aishwarya Rai Bachchan enhanced this announcement by her presence.


To spread their wings further, on 11 March 2015, Mr. Walter von Känel, President of Longines, and Mr. Ali Morad Behbehani, Behbehani Group President, announced the partnership of Longines with the Behbehani Group by adding Longines to the multi brand boutique belonging to the Behbehani Group in The Avenues Mall, Kuwait. The announcement was graced by the presence of the Longines Ambassador of Elegance and former Miss World, Ashwariya Rai Bachchan.


Henceforth, Longines will be having a display space dedicated to its watch collections in The Avenues Mall, offering high level shopping experience in Kuwait. “Watch enthusiasts, collectors and customers will have the opportunity to view Longines watches in one of the largest malls in the world. The good reputation and long-term partnership of the Behbehani Group with the Swatch Group make it an ideal and solid partner for opening a new point of sale in the Middle East region,” said Mr Walter von Känel, President of Longines.


On the occasion of this press launch, Longines Ambassador of Elegance Aishwarya Rai Bachchan caught the spotlight with a Longines watch from the Conquest Classic collection on her wrist. The brand highlighted indeed the stainless steel and pink gold model with its diamonds set bezel for the opening of the new point of sale at The Avenues Mall . “I am very pleased to be invited to share this occasion and show my support to Longines. The sophisticated atmosphere of Behbehani Avenues Showroom perfectly mirrors the elegance of the brand and its timepieces”, she said.

Mr. Ali Morad Behbehani, Behbehani Group President said “having the Longines brand in our multi brand showroom is just another step closer to our aim which is to bring luxury brands from around the globe to Kuwait. Based on this new partnership with Longines, we will continue offering the customers the best shopping experience in the country”. The press announcement in Behbehani Showroom was followed by a lunch with guests and media in the evening, which was enhanced by the stunning presence of Longines Ambassador of Elegance Aishwarya Rai Bachchan.


Longines is also available in the other Behbehani Group boutiques in the following locations:

Al Hamra Luxury Center: 22270207 • The Avenues: 22597727 • Al Kout Mall: 23930339/38 Laila Gallery: 25719780 • Behbehani Complex: 22406795 • Souq Sharq: 22433770 • Marina Mall: 22244839 • Salhiya Complex: 2246762 • The Gate Mall 22056366


Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 140 countries.

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