Skincare

Pioneering Skincare Brand SK-II Makes Middle Eastern Debut in Dubai

Visit SK-II’s Mega Podium at Dubai Mall’s Paris Gallery – from 23-28 April – to discover the one and only Pitera™, the skincare brand’s miracle ingredient that can transform your skin to crystal clear

Dubai, UAE, April 23rd2014: For more than 30 years, SK-II has touched the lives of millions of women around the world by inspiring them with the miracle of crystal clear skin and the optimism it brings to their lives. Now, women across the Middle East can finally get their hands on the luxury skincare line and reap the benefits of its miracle ingredient: Pitera™. In effect, to mark SK-II’s regional launch, a Mega Podium – featuring a plethora of the brand’s innovative beauty products– will be set up at Dubai Mall’s Paris Gallery from 23-28April 2014.

SK-II is one of the world’s most renowned beauty brands. The fascinating story behind the coveted brand originated many years ago in Japan by a chance observation; it was there that scientists noticed that, while the elderly workers in a factory had wrinkled faces, their hands had remained remarkably soft and youthful.

Following years of in-depth research, these scientists managed to isolate the miracle ingredient PiteraTM – a naturally-derived liquid extracted from the yeast fermentation process. Since its discovery in the 1970s, Pitera™ has earned a stellar reputation as a powerful ingredient for skin, transforming it across the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience to crystal clarity.The truth is, the skin experts at SK-II goto great lengths to ensureevery drop of Pitera™ produced is of optimal quality.

A perfectly controlled process – unchanged for over 30 years – and stringent protocols are designed to provide only the most ideal environment to cultivate the natural derivation of Pitera™, a testament to the uncompromising dedication that goes into crafting this precious ingredient.

Today, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett and Kate Bosworth, as well as countless other women who believe that beauty is transformative – as skin changes, feelings change and life changes. For these women, life is indeed beautiful with crystal clear skin.

With one of the leading bestseller in all SK-II markets, SK-II’s Facial Treatment Essence is a must try product. With over 90% PiteraTM – the miracle ingredient, it can transform your skin to crystal clear.