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First Prada Store Opening in Jeddah


Italian fashion house Prada is expanding and opening stores across the Middle East as a part of a joint venture with Emirates luxury retailer Al Tayer Insignia.  The new retail network will see stores in Bahrain, Saudi Arabia, Kuwait, Oman and the United Arab Emirates.

“The joint venture company, headquartered in Dubai, will oversee the roll out of Prada and Miu Miu stores across the region, leveraging on Al Tayer Insignia’s market knowledge and expertise,” a joint company statement said.

Prada groups development strategy aims to seize opportunities in high potential markets worldwide, focusing on the retail distribution channel.  Prada currently distributes over 35 of the world’s “most renowned luxury brands” and operates over 80 stores in the region. The Prada Group, includes Prada, Miu Miu, Church’s and Car Shoe brands is 95 percent controlled by the Prada family and executive.



Prada coming soon board is up in a new plaza coming up on Malik Road near Stars Avenue along side other luxury brands like Gucci, Oscar de la Renta and Dolce & Gabbana.


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