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Fashion

Ralph Lauren’s World Tour of the Giant Ricky Bag Continues to Jeddah

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RALPH LAUREN PRESENTS
THE WORLD TOUR OF THE GIANT RICKY BAG

THE MIDDLE EAST TOUR CONTINUES TO JEDDAH

To celebrate the launch of the newest Soft, mini and Chain variations on its iconic Ricky Bag, Ralph Lauren is exhibiting a spectacular Giant Ricky Bag at stores around the world.
Taking cues from the Soft Ricky Bag, its “beautifully crafted” archetype, the Giant Ricky took a team of four expert artisans approximately one month to create.  Echoing the supple silhouette and handwork throughout, from shaping to creasing to tacking, the Giant Ricky is outfitted with all of the Soft Ricky’s authentic details — from Italian-made leather construction to its key bell, grommets and functioning lock.

Six feet tall and five feet wide, the Giant Ricky Bag is over four times the size of the Soft Ricky and weighs approximately 250 pounds.  The Giant Ricky Bag, in vibrant red, made its debut in September 2013 at Saks Fifth Avenue in New York City before greeting visitors in the stunning entry way of the New York women’s flagship store on Madison Avenue and the Ralph Lauren Greenwich, Connecticut store.

In February this year, the red Giant Ricky traveled all the way to Isetan Department Store in Japan, while the bicolor (black and white) Giant Ricky set up shop first on Madison Avenue and then the Ralph Lauren Beverly Hills store.

The exhibit then traveled to the Galleries Lafayette flagship in Paris (March 31-April 13), where a pop-up shop was installed to showcase the new Clementine Giant Ricky Bag.
Next on its journey was Paris: first the Ralph Lauren store on Saint Germain (April 14-27) and then the recently reopened Palais Galliera, the museum of fashion (April 28). From there, the Clementine Giant Ricky traveled to the Ralph Lauren stores in London, at the New Bond Street flagship (April 30-May 14), and Munich, Maximilian strasse store, (May 16-22), Kuwait (June 2-12) and Qatar (July 19-16) before continuing its adventure to Jeddah at the Ralph Lauren store in Khayatt Center from Sept. 1.

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