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NEW ! Rimmel Introduces Exaggerate Smoke n’ Shine Liner


Take your eye-look to an even more EX-treme level with new Rimmel Exaggerate Smoke n’ Shine Liner. Boldly enhance eyes with precision and ease. This Automatic Pencil eyeliner delivers an effortless streak of super-saturated, luminous colour with a shiny gel-like finish. Make an impact by defining your eyes with fierce lines; or blend easily from high definition rich colours to a smokey rich colour using the built-in smudger.

Choose from four intense, fashion-forward shades – Little Black Smokey, Copper Bling, Purple Craze, and Blue Steel – for peepers that POP!

Perfectly defined eyes are now quick and trouble-free. The automatic pencil format is easy to control for precise, even and defined lines. No sharpening required! And the creamy texture glides on in a single, mess-proof stroke – there’s no tugging, dragging or skipping. The quick-drying formula is flake and crack-proof for a long-lasting, comfortable wear.

The Automatic Pencil features a sleek dual-ended design; with the pen at one end and the soft smudger at the other. The pack is colour-matched to each shade and embellished with silver lettering and a sweeping double arch design, like an eyelid.


As a girl who lives life to the extreme, Georgia May Jagger is the perfect ambassador for this EX-Treme eye look. The Brit model works a scandalously seductive look in the arresting print advertising campaign. Photographed against a pair of neon pink ‘X’s and wearing a sexy black fishnet top, Georgia looks provocatively into the camera, her green eyes framed with a fabulous fringe of full, long lashes. She’s the very definition of eye-catching.

Open your eyes to lash drama on an XX-treme scale, courtesy  Rimmel ScandalEyes Mascara. For extra definition simply pair it with Rimmel Exaggerate Smoke n’ Shine Liner for ultra-intense colour. Get the London look.

Exaggerate, enhance and define your eye-look with ease with new Rimmel Exaggerate Smoke n’ Shine Liner. It’s your new liner lust-have. Get the London look.

Delivers intense, luminous colour with the shine of a gel eyeliner
The automatic pencil format and creamy texture enable a quick, easy and even application in a single mess-free stroke
The quick-drying colour is flake and crack-proof for a long-lasting comfortable wear
The built-in smudger enables bold, smoky looks



Little Black Smoky
Copper Bling
Purple Craze
Blue Steel

Take lashes to the XX-treme. Get the London look.

Recommended Retail Price: 23AED

On-Counter: May 2015

Point of Sale: Lifestyle, Max, Boots, Carrefour

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