Makeup

Rimmel Introduces New Wonder’full Wake Me Up Mascara!

Set your alarm! It’s time to energ-eyes your lash look! Rimmel London introduces a new blockbuster mascara that helps to WAKE UP EYES – take your morning makeup routine from boring to roaring. New Wonder’full Wake Me Up Mascara With Vitamins & Cucumber is Rimmel’s first eye-awakening mascara that delivers clump-free lash volume, amazing lift and length. Eyes look revitalised and energised. It’s a real eye-opener!

Don’t fret about your (lack of!) beauty sleep. No matter how many zzzz’s you’ve had, wake up to uplifted lashes and wide-awake eyes that feel refreshed all day long. Wonder’full Wake Me Up Mascara is like an energy boost for lashes – perfect for hiding tell-tale signs of that all-night party. Its exclusive formula with vitamins and cucumber extract, helps lashes feel beautifully conditioned throughout the day. Whilst its light, fresh scent gives an added ‘feel good factor.’ Don’t just look awake; FEEL awake.

Creating a bold, wide-eyed look just got easier thanks to the mascara’s clever Precision Brush that’s shaped to the lash-line to push lashes up and out. Its soft, lash-hugging fibres smoothly wrap each and every lash with defined, eye-opening volume, lifting and stretching them from root to tip without clumps. Totally uplifting!

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Add some zing to your make-up bag – as well as your morning routine – with Wonder’full Wake Me Up Mascara’s sleek, twisted, green metallised pack. Its lush green colour reflects the cucumber-fresh, vitamin-charged formula, whilst zesty orange lettering adds an energetic vibe.

With her non-stop jet-set lifestyle, Kate Moss is the perfect ambassador for Wonder’full Wake Me Up Mascara. The epitome of British cool, Kate works an edgy rock chick look in the high-energy TV ad campaign. Before dynamic shots of a ringing alarm clock, exploding pillow and chiming Big Ben, she asks if we’re “Ready to Wake Up?” The answer is undoubtedly YES! Totally electrifying!

Make this your wakeup call! Open your eyes to volumised, lifted, lengthend lashes with new Rimmel Wonder’full Wake Me Up Mascara. Get the London look.

FACT SHEET

RIMMEL WONDER’FULL WAKE ME UP MASCARA WITH VITAMINS & CUCUMBER

Wake up to a wonder’full wide-eyed look. Rimmel introduces new Wonder’full Wake Me Up Mascara With Vitamins & Cucumber extract, its first refreshing-look mascara. Eyes stay wide-awake all day with defined lash volume, amazing lift and length. It’s a real eye-opener!
• The exclusive formula with vitamins and cucumber extract helps lashes to feel conditioned throughout the day, and instantly energises with its light and refreshing scent.

• The Precision Brush wraps each and every lash with defined, clump-free volume, lifting and stretching them all the way up for an eye awakening effect.

• It’s a real morning energy boost that’s also suitable for sensitive eyes.