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Tory Burch Unveils a Bold New Variation of Her Signature Fragrance


Tory Burch introduces a new variation of her first fragrance: Tory Burch Absolu intensifies the classic elements of the original for a boldly sophisticated take on the designer’s signature scent.

Absolu opens with an immediate vibrancy created through contrasting elements of Black Currant Buds and Pink Pepperblended with the soft natural femininity of Lily of the Valley.

The heart is enriched by a bold floral bouquet of Rose, fresh Tuberose and the radiance of Jasmine Sambac.

The base offers an intense refinement, balancing creamy Sandalwood with the textured facets of Vetiver and Cedarwood, while Vanilla creates a warm and sensual trail.

A bold and dynamic mix, Absolu is packaged in a superchic glass bottle with a signature fretwork top.

Tory Burch Absolu will be available starting September 2016 at all Tory Burch Boutiques, Sephora and Wojooh Stores.


Tory Burch Absolu Q&A

  1. How does Absolu differ from your first signature fragrance, Tory Burch EDP?

Both fragrances balance floral, woodsy and fruit notes—but Absolu heightens the woodsy base to make a bold statement.

  1. Does this bolder fragrance evoke any specific memories or feelings in you?

Absolu is anchored by vetiver, my father’s signature scent, and blended with feminine florals that evoke my mother’s garden on the farm where I grew up. It reminds me of my parents and their incredible joie de vivre.

  1. If you had to describe Absolu in one word what would it be?


  1. What attitude does Absolu evoke?

Fearless and feminine

  1. Who do you envision wearing Absolu?

Absolu appeals to women who want to make a stronger statement.


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